Marcello Genovese
Product Executive . Technology Strategist . Advisor
Product Executive Technology Strategist Advisor
I work with founders and leadership teams to build products that work, systems that scale, and businesses that last.
I work with founders and leadership teams to build products that work, systems that scale, and businesses that last.
I've spent the past decade building digital platforms across Europe and advising early-stage companies on product, technology, and growth.
My focus areas include product architecture, go-to-market execution, and the operational systems that separate companies that scale from those that stall. I’ve raised capital, led product teams, and learned what actually moves the needle versus what just sounds good in a pitch deck.”
How I Help your Business Succeed
Practical, strategic, and deeply personalized solutions to accelerate your business.
Product and Growth Advisory
I help founders identify what’s actually blocking growth, then build the roadmap to fix it. This means examining your product, your market positioning, and how decisions get made across your team.
Product and Growth Advisory
I help founders identify what’s actually blocking growth, then build the roadmap to fix it. This means examining your product, your market positioning, and how decisions get made across your team.
Technology and Infrastructure Guidance
For leaders making technology decisions without a technical co-founder or full-time CTO, I provide direction on systems, architecture, and tool selection. The goal is infrastructure that supports the business you’re building, not the one you have today.
Brand and Positioning
I work with teams to define how they talk about what they do. This includes messaging, narrative, and how you present to investors, customers, and potential hires.
Funding Preparation
Support for early-stage founders preparing for funding or strategic growth milestones. This includes refining the story, clarifying financial structure, and positioning the business with confidence for investor conversations.
Funding Preparation
Support for early-stage founders preparing for funding or strategic growth milestones. This includes refining the story, clarifying financial structure, and positioning the business with confidence for investor conversations.
How Marcello Genovese Works
Diagnose
I start by understanding what’s actually happening, not what the last consultant told you was happening. Root causes, bottlenecks, and missed opportunities.
Design
A roadmap built around your model, your market, and what you can realistically execute. No frameworks for their own sake.
Build
Execution support across teams, technology, and systems. I stay involved through implementation, not just the slide deck.
Refine
Ongoing work to improve what’s working and cut what isn’t.
Insights from a Founder
Helping forward-thinking founders and companies break through complexity, unlock clarity, and accelerate measurable growth.
Clear thinking, practical wisdom, and frameworks to help founders navigate complexity, build clarity, and scale with confidence.
The 5 Strategic Shifts Every Business Must Make in 2026
A breakdown of the critical mindset and operational moves companies need to stay competitive in a changing landscape.
How Great Leaders Build Clarity During Uncertainty
Actionable principles for founders to communicate vision, align teams, and maintain momentum during change.
Why Early-Stage Startups Fail — And How to Avoid It
Patterns, blind spots, and decision frameworks that determine whether a startup stagnates or scales.
( Insight from aa Founder ).
(Insights from a Founder)Helping forward-thinking founders and companies break through complexity, unlock clarity, and accelerate measurable growth.
Helping forward-thinking founders and companies break through complexity, unlock clarity, and accelerate measurable growth.
Clear thinking, practical wisdom, and frameworks to help founders navigate complexity, build clarity, and scale with confidence.
The 5 Strategic Shifts Every Business Must Make in 2026
A breakdown of the critical mindset and operational moves companies need to stay competitive in a changing landscape.
How Great Leaders Build Clarity During Uncertainty
Actionable principles for founders to communicate vision, align teams, and maintain momentum during change.
Why Early-Stage Startups Fail — And How to Avoid It
Patterns, blind spots, and decision frameworks that determine whether a startup stagnates or scales.
Work With
Marcello Genovese
If you’re working through a product problem, a growth question, or preparing for your next funding round, I’m happy to have a conversation.
